Case Study Zefort: Videobot Helps SaaS Business to Increase Website Engagement

Introduction:

Zefort is a SaaS company that’s all about making contract management zero-effort. No matter the industry, they provide businesses with the best tools for creating contracts, signing them digitally, and securely storing them on a secure cloud-based contract management software.

As for many Software-as-a-Service companies, their website is the heart of their business. It’s where they show companies how Zefort can help them handle contracts better and oversee their legal work – and convert website visitors into leads and customers. They measure their website’s success by the number of generated inbound leads and sales.

Challenges:

A while back, Zefort used a traditional chatbot on their website. However, the bot really did not perform that well. The biggest issue was that visitors sometimes didn’t want to chat with a salesperson or a chatbot before understanding the offering and value proposition first. As a result, not many people started conversations.

The analytics they got from the old chatbot didn’t really help either. For example, they couldn’t see if people who chatted with the bot actually became customers. This made it difficult to improve the chatbot’s performance.

Solution:

Then along came Videobot, a game-changer that transformed the way Zefort engage with customers using their website. With Videobot, they started using short videos to introduce our services in a more engaging manner. And it worked – customers loved it because it felt more personal and friendly.

Using Videobot, customers could watch videos first and then decide if they wanted to talk to them in person. This made the whole experience feel natural and tailored to what each customer needed.Results:

The best part? The numbers spoke for themselves. With Videobot Analytics, Zefort could easily see how many people were watching their videos and how it affected the number of people who wanted to learn more about them. This data-driven approach helped them make smarter decisions.

“Videobot is naturally effective in encouraging website visitors to interact with us much more efficiently than a traditional chatbot.”
– Heikki Sivonen, CMO at Zefort

• The number of people who opened and explored the bot increased by 140% compared to the traditional bot.
• As many as 70% of people who interacted with Videobot liked it and engaged with it.
• The number of people who completed conversations with the bot increased by a whopping 480%.

These numbers might sound unbelievable, but they tell an incredible story: Videobot’s approach is naturally effective in encouraging website visitors to interact with us much more efficiently than a traditional chatbot

Conclusion:

In a nutshell, as Heikki says ´Videobot has been a game-changer for us. It has not only transformed the way we engage with customers but also provided clear metrics that guide us toward continuous improvement. We’re excited to keep building on this success and making interactions with our customers even better!´