Streamlining the mortgages journey: Savings Bank's Digital Success Story

Background:

Säästöpankki, or Savings Bank Group, a major Finnish bank, sought innovative solutions to enhance their online customer experience. With a 200-year history, their commitment to local and sustainable operations remained pivotal.

Challenges and Objectives:

• Digital Relationship Building: Maintaining local and responsible services with a human touch in the digital realm.
• User Guidance: Simplifying the understanding of complex financial services for online visitors.
• Scalable Support: Providing fast and effective answers to common mortgage questions while freeing up support agents.
• Bold Marketing: Seeking new approaches to engage potential customers.

Solution:

Videobot’s short-format videos became the ideal solution, aligning with Savings Bank’s commitment to personalized customer support and fresh marketing approaches.

Implementation:

Videobot seamlessly integrated into Savings Bank’s mortgage pages, offering personalized paths for diverse user personas and simplifying the user experience.

Success with Videobot:

• Engaging Videos: Users learned and retained information more effectively through engaging video content.
• Increased Interaction: Interactive videos boosted user engagement, allowing visitors to navigate quickly to specific information.
• Enhanced Brand Recall: Dynamic visuals in videos contributed to increased brand recall, emphasizing the bank’s approachable and human-centric character.
• Improved Conversion: Video’s personal touch drove user conversions.

Download Case Study

Impact and Future Plans:

The first Videobots significantly impacted brand awareness and recall, with plans for a new Videobot focusing on savings. Savings Bank plans to leverage Videobot’s success across diverse customer profiles.

Conclusion:

Savings Bank’s success with Videobot illustrates the tool’s adaptability to diverse portfolios and customer profiles. The strategic partnership not only transformed digital engagement but also empowered Savings Bank to navigate evolving trends in video content effectively. Videobot’s professional support and customer success specialists played a pivotal role in optimizing short-form video content for enhanced user engagement.