Savonlinna Opera Festival Enhanced User Experience with Videobot: A Case Study

Guiding Users to the Best Operatic Experience: Savonlinna Opera Festival Case Study

Background
Founded in 1912 by the renowned Finnish soprano Aino Ackté, the Savonlinna Opera Festival is one of the world’s oldest opera festivals, known for its exceptional cultural significance. Set in the stunning Olavinlinna Castle, surrounded by Finland’s picturesque lakelands, this month-long international festival draws around 70,000 attendees annually, with 10% visiting from abroad.

Challenges and Objectives
As a “destination-event,” the festival needed to guide visitors in making the most of their experience. The team at Savonlinna identified three key goals:

1. Helping users select an opera tailored to their preferences.
2. Streamlining the ticket-buying process.
3. Offering clear travel advice to enhance trip planning.

In addition, the festival wanted to attract first-time opera-goers by lowering the barriers to entry and offering user-friendly guidance. Given that 20% of tickets are sold right before or during the festival, the need for engaging, agile digital tools became clear.

Solution: Videobot’s Impactful Integration
Savonlinna Opera Festival integrated Videobot in several key ways to meet these challenges.

• Main Videobot: Focused on guiding Finnish users through selecting the right opera, buying tickets, and planning their visit.
• Supporting Videobots: One videobot was dedicated to helping users choose their opera, while another assisted in trip planning. An English-language videobot provided an all-in-one experience for international visitors.
• Inspiration: The videobots not only guided users but also inspired them with stunning visuals of the castle, local attractions, and accommodations, enriching the user experience.

Implementation and Onboarding
Savonlinna’s collaboration with Videobot was seamless, supported by a proactive customer success specialist who provided valuable creative input. The user-friendly analytics dashboard allowed the team to make quick adjustments, track progress, and improve the user experience in real time.

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Results and Impact
The standout feature was the “Choose Your Opera” videobot, which contributed to 911 out of 995 call-to-actions, with an impressive 19.9% of users moving on to purchase tickets. This videobot also achieved an 18.4% click-through rate, demonstrating its effectiveness in guiding users to a successful outcome.

Conclusion
For Savonlinna Opera Festival, Videobot has proven to be a powerful tool for enhancing customer service and engagement. With clear data showing the success of videobots like “Choose Your Opera,” the festival is now planning to expand its use of Videobot in future campaigns, further refining how they guide and inspire their visitors. The combination of stunning visuals, engaging content, and actionable data has provided a valuable return on investment in just one season.